We are a real business, run by real people, working in a real office, helping real customers, sending out real orders from a real warehouse to real people. 

Zero One is, and has always been, a family business. Run by down-to-earth directors Neal & Dan (father & son) and family & friends Sarah, Pam, Samantha, Nathan, Oli, Adam, Steve & Ron. We are the oldest, and probably the largest airsoft company in the UK with a worldwide reputation. 

We operate from our newly built warehouse and offices in Poole, Dorset where you can be assured of a warm welcome. Wherever possible we hold any product we sell here in stock (subject to availability) in order to provide the best possible service. We insist, wherever possible, to deal with the manufacturers directly to ensure quick stock turnaround and support with spare parts. In some instances we will not carry a brand if we can not deal with the manufacturer. This is to protect the service we offer and ultimately you, our customer. Currently we deal with just under 50 manufacturers directly, and hold 3 of our own brand labels. 

Our technical staff are highly experienced in their field and you will find their knowledge amongst the best in the industry, with years of experience both here and as players themselves. We hold tooling, spares and machinery on site to carry out any works needed, providing you with support and backup long after any sale. 

We created and own one of the largest individual skirmish sites in the country, Ground Zero, which is host to the National Airsoft Event each year - one of the biggest airsoft gatherings in the world. We also operate our own airsoft web forum, Zero In, which again is one of the most popular in the UK. 

As you can imagine, we've been around a long time. We've seen and done lots in the industry. We were one of the founding members of the United Kingdom Airsoft Retailers Association and to date reside on the executive committee. 

We're an all-round bedrock company - one you can put your trust in.